Cloudinary Video API for Proptech
A neutral, sourced look at where Cloudinary Video API fits for proptech work — and where BetterVideo differs on the things this work actually needs.
🔒 Footage deleted on your schedule — with a certificate to prove it
- Unit walkthroughs are shot by many different people on many different phones.
- Condition documentation has to be clear enough to resolve disputes later.
- You're processing thousands of clips, so it has to be an API, not an app.
Cloudinary Video API for this
A proptech platform may already use Cloudinary to deliver media — but it doesn't upscale or sharpen shaky handheld walkthroughs, and it keeps original backups indefinitely. BetterVideo handles the enhancement and deletes on your schedule; the two can coexist.
Where BetterVideo fits
For proptech, BetterVideo upscales and sharpens handheld walkthroughs to a consistent standard across your whole inventory through the API, and deletes on your schedule.
BetterVideo vs Cloudinary Video API, side by side
| Criterion | BetterVideo | Cloudinary Video API |
|---|---|---|
| Category | documentation/verification | media platform |
| Data retention / privacy | Disclosed: auto-delete (default 30d) or on-demand; never trained on/sold | Disclosed: stored while account active; backups retained indefinitely |
| Self-host GPU required | No — managed | No — managed |
| Starting price | $0.03/sec (1080p) · $0.06/sec (4K) | Free tier; Plus $89/mo (annual); Advanced $224/mo |
| Free tier | Yes | Yes |
| API type | REST | REST + SDKs |
Common questions
Does Cloudinary enhance property video?
No — it delivers and transforms media; it doesn't upscale or sharpen walkthroughs. BetterVideo does.
Cloudinary and BetterVideo together?
Yes — enhance with BetterVideo, deliver with Cloudinary.
Built for proptech footage
One REST call to enhance — deleted on your schedule, with a certificate to prove it.
Get your API key →